作者：张文雯;

机构：美国加州洛杉矶县立公共图书馆;

中文关键词：公共图书馆;;图书馆公共关系;;美国

英文关键词：public library;library public relation;U.S.A.

中文摘要：图书馆的公共关系涉及到所有和图书馆有关联的人。成功的公共关系旨在树立图书馆形象,加强图书馆与社区各界层的沟通和互动,以及宣传图书馆及其各种服务和活动项目。文章作者运用美国加州洛杉矶地区公共图书馆的典型事例,介绍并探讨图书馆公共关系活动所涉及的主要方面,图书馆馆长在公共关系中所发挥的作用和职责,以及在公共关系活动展开中所采用的策略和方法。

英文摘要：Library public relati ons involve everyone who has connection with the library.A successful public relationship program seeks to establish a position image of the library,involves the community using communication and outreach activities,and promotes the library and its services and programs.The author will discuss aspects related to public relation activities,library director’s role in and responsibilities of in public relations,and the strategies and methodologies for developing public relations,with public libraries in Los Angeles area as examples.

[中文刊名]：图书与情报 [出版日期]：2010-10-15 [CN]：62-1026/G2 [ISSN]：1003-6938

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